Entries in marketing (4)


The Technology of Smart Packaging

By Dr. Mark Bohan, Vice President, Technology and Research, and Gary Jones, Assistant Vice President, EHS Affairs, Printing Industries of America

The following article by Dr. Mark Bohan and Gary Jones, is a fascinating snapshot of not just the future, but what is happening right now in the printing industry. As they note in their article, "The pace of smart packaging advancements has evolved to the point that they have moved from the conceptual phase to providing real solutions that were not possible just a few years ago. Smart packaging offers many benefits to the manufacturer, retailer, and the consumer. The most important aspect of the smart packaging revolution is that many of the approaches are available today in commercial products and will continue to grow as both the consumer and manufacturer reap the benefits of these simple and, in many cases, cost-effective solutions. Smart packaging is here to stay and will provide for the long-term future of packaging segment."

Read more here


History & Heritage: Guide to Polk County (printed by Crown Printing)

By Tom Palmer of The Ledger                   

Polk's top historical and cultural sites are finally on the map.

VisitCentralFlorida.org has published a brochure which features dozens of sites in Polk County and Central Florida of historical and cultural interest to residents and visitors.To see it, open a recently published brochure titled "History & Heritage Guide To Polk County."


It is the first time in Polk's history that information on the county's significant historical and cultural sites has been assembled in one place, the result of more than a year of effort coordinated by Myrtice Young, Polk's historic preservation manager.

"This will help to take the walls down from around the historical museum," Young said as she discussed the brochure's impact in her office at the Polk History Center in downtown Bartow, a former county courthouse building that now houses a historical museum and a historic and genealogical library.

It's part of a growing effort that has been building over the past few years to expand Polk's tourism promotion activities beyond sporting events to include more cultural events, heritage tourism and ecotourism.

The rest of this article can be read here....


Digital Media: New Learners of the 21st Century

According to the PBS documentary "Digital Media: New Learners of the 21st Century", digital media is " increasingly present in kids' formal and informal educational settings, becoming as common as pencils and notebooks were to their parents. Yet in many American classrooms and homes, these high-tech tools are severely limited or forbidden. Teachers and parents wonder: What are students doing with these technologies?" You can watch this informative, as well as, thought provoking documentary if you click here:





MADDEN BRAND AGENCY is hosting its 3rd Annual Brandathon!

What is a Brandathon? It's Madden's 24 hour design and strategic marketing session benefiting a selected number of non-profit organizations in our community. To download the application, click here.

Deadline is Friday October 25, 2013 at 5pm.